Healthcare Rebrand

Creating a new identity and a bright future

Regional Cancer Care Associates, Central Jersey Division, was leaving their parent company to become an independent, multi-specialty, physician-owned oncology group serving 14,000 new patients annually. They needed a new identity, a new name, and a new mission.

We undertook a full rebrand that began with discovery and ended with Astera Cancer Care. The new name was inspired by astéri, star in Greek. The bold, welcoming brand design represents excellence in care and hope for patients and their loved ones.